Demo — not a live site

Four campaigns.
One afternoon.

A complete set of campaigns built for Chargebee — landing pages, display ads, decks, one-pagers, ebook covers, and nurture sequences across four target angles.

100+

Assets

Campaigns

Designers harmed

Four campaign angles for one billing platform.

Two ABM accounts (GitHub for the June 1 Copilot transition · SAP for the AI usage-pricing shift), one vertical (AI-Native — Monetize Every Token), and one horizontal pitch (Every Pricing Model. One Billing System.).

Campaign 01 · ABM

GitHub — Copilot Transition

Token-metered billing for the June 1, 2026 Copilot shift to usage-based AI Credits.

ABMToken MeteringASC 606

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Campaign 02 · ABM

SAP — AI Usage Pricing

Modular consumption SKUs alongside the SAP monolith. Ship usage billing in weeks, not quarters.

ABMEnterpriseHybrid

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Campaign 03 · Vertical

AI-Native — Monetize Every Token

Per-seat is structurally broken for agents. The billing rail AI-native companies actually want.

VerticalAI-NativeOutcome-Based

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Campaign 04 · Horizontal

Every Pricing Model. One Billing System.

The hybrid pricing thesis — 61% of SaaS by EOY 2026, ranked Leader in the 2025 Gartner MQ.

HorizontalGartner LeaderHybrid Pricing

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Campaign 01 — ABM — GitHub

Every token, billed.
Every plan, one billing system.

Built for the GitHub Copilot transition to usage-based billing. Meter input, output and cached tokens at 200K events/sec, recognize revenue under ASC 606, and recover failed payments before churn lands.

Landing Page

Full personalized LP — opens in a new tab at native 1440×.

Master Ad #1 (DARK)

1024×1024 — token-metered for Copilot

Master Ad #2 (LIGHT)

1024×1024 — from seats to tokens

Ebook Cover

1216×1584 US Letter

Platform-Resized Ads

7 sizes × 2 ads — Meta, LinkedIn, Display

Email Header — Intro

1600×592 — June 1 transition

Email Header — Closing

1600×592 — metering math

Sales Deck

8 slides at 1200×675 — opens in new tab

One-Pager

Magazine layout — printable brief

Nurture Email Sequence

Intro · Proof · Closing

Campaign 02 — ABM — SAP

Prototype AI usage billing in weeks,
not quarters.

Built for the SAP shift to AI usage-based pricing. Stand up consumption SKUs alongside the existing subscription rails — ingest, recognize, and collect at enterprise scale, without re-platforming.